Last updated: 20 July 2026

This Privacy & Cookie Policy explains how Best Waffle Maker (“we”, “us”, “our”), operating the website best-waffle-maker.com (the “Site”), collects, uses and protects information about visitors (“you”). By using the Site you agree to this policy.

Site owner: Best Waffle Maker
Contact: info@best-waffle-maker.com

1. Who we are

Best Waffle Maker is an independent product-review and recipe website. We publish buying guides and recipes and earn commissions through affiliate links (see our Affiliate Disclosure).

2. Information we collect

We aim to collect as little personal data as possible. Depending on how you use the Site, this may include:

  • Information you give us voluntarily — for example, your name and email address if you contact us or leave a comment.
  • Information collected automatically — such as your IP address, browser type, device type, referring page, pages viewed and time on site. This is gathered through cookies and analytics tools (see Section 5).

We do not knowingly collect payment card details. All purchases happen on third-party retailer sites (e.g. Amazon), under their own privacy policies — not ours.

3. How we use your information

We use the information we collect to:

  • operate, maintain and improve the Site and its content;
  • respond to your enquiries and comments;
  • understand which content is useful (aggregated, anonymised analytics);
  • comply with our legal obligations.

We do not sell your personal information.

4. Legal basis for processing (UK/EU visitors)

Where GDPR applies, we process personal data on the basis of: your consent (e.g. for non-essential cookies), our legitimate interests (running and improving the Site), and legal obligation where required.

5. Cookies and tracking

Cookies are small text files stored on your device. We use them to make the Site work and to understand how it’s used. The categories we use are:

  • Strictly necessary cookies — required for the Site to function (e.g. security, basic navigation). These cannot be switched off.
  • Analytics cookies — help us count visits and see which pages are popular so we can improve them. We may use analytics tools such as Google Analytics for this. Analytics data is aggregated and anonymised where possible.
  • Affiliate / advertising cookies — when you click an affiliate link, the retailer (e.g. Amazon) and any affiliate networks we work with may set a cookie so that a resulting purchase is credited to us. These cookies are set by those third parties under their own policies.

Managing cookies: you can accept or reject non-essential cookies via our cookie banner (where shown), and you can delete or block cookies through your browser settings at any time. Blocking some cookies may affect how the Site works.

6. Third-party services

We rely on third parties who may process limited data on our behalf or set their own cookies, including:

  • Amazon Associates / Amazon — affiliate program and product links (amazon.com privacy notice).
  • Analytics provider (e.g. Google Analytics) — to understand Site usage (Google privacy policy).
  • Our web host / content delivery network — to serve the Site to you.
  • Any additional affiliate networks or retailer programs we join — to manage and credit affiliate links.

Each third party is responsible for its own handling of your data under its own privacy policy.

7. Amazon Associates statement

Best Waffle Maker is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate we earn from qualifying purchases.

8. Data retention

We keep personal data only as long as necessary for the purposes set out above, or as required by law. Contact-form and comment data is retained until it is no longer needed and then deleted.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict or object to our use of your personal data, and to withdraw consent. California residents may request details of, and deletion of, personal information under the CCPA/CPRA, and we do not sell personal information. To exercise any right, contact us at info@best-waffle-maker.com.

10. Children

The Site is not directed at children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us information, contact us and we will delete it.

11. Data security

We take reasonable technical and organisational measures to protect your information. No method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

12. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows the latest version. Material changes will be posted on this page.

13. Contact us

Questions about this policy or your data? Email us at info@best-waffle-maker.com or use our Contact page.